It turns out that Instagram users are above average music consumers. They spend more time listening, and they spend more money on music items than other music consumers for starters. They also take artist's live performances more seriously than most other music consumers.
Their tastes in music is also different, as they listen to more pop, hip-hop and R&B than other music consumers (check out the chart below).
They're also more than twice as likely to pay for a premium streaming tier than other users.
The upshot: if you're not on Instagram already, it's time to sign on, as there are a lot of music fans there.
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