‘Self-style social sharing’ opportunities for beauty brands

Although a relatively new phenomenon, over the space of just a few years, social media marketing has gone from being the domain of the pacem...

An interview with Xen-Tan about developing a beauty brand in the UK

Natalie Roche, MD of Xen-Tan distributor Skin Solutions UK Ltd Years in beauty industry: 9 As Xen-Tan celebrates its 5 year anniversary in t...

European Supermarket Magazine interviews me about social media for its Beauty Report

I’m chuffed to have been interviewed for European Supermarket Magazine’s latest Pan-European Beauty Report, discussing the importance of soc...

Press launches: personality & approachability go a long way

Paul Smith chats to beauty bloggers in his office (pic credit: Really Ree ) When I met with my lovely friend and fashion/beauty blogger Real...

Who should look after a brand’s social media?

Social media is big news and brands are cottoning on to the fact that it is a very powerful medium and should be incorporated into their mar...

A very shrewd way of working with beauty bloggers

I went to the National Beauty Blogging Event (NBBE) last week, where a number of brands and industry experts took turns in presenting to an ...

An interview with… Jane Cunningham, freelance beauty journalist and British Beauty Blogger

Years in industry – 10 Jane Cunningham is a freelance beauty journalist with her finger on the pulse of what is launching in the industry an...