How Gen Z Is Using Social Media

Gen Z is coming of age and they have a whole different take on communication than the generations before. Gen Z is generally defined with birth years ranging from the mid or late 1990s through the early 2010s or starting from the early 2000s.

A study by the college marketing insights agency Fluent examined the online active of Gen Zers and found a number of interesting points.

• Facebook is still the top network for many users. 51% use the platform for keeping in touch with high school friends and family, while 39% used it for keeping in touch with college friends. Gen Zers like the fact that the platform keeps on top of new technical trends like messaging and video.

• Snapchat and Instagram were used to keep in touch with closer friends, particularly at college. 34 and 35% used Snapchat and Instagram several times a day.

• They spend their time online looking for content rather than social interaction.

• 24% sample new apps every month.

• YouTube is a major destination with 80% of respondents.

• That said, Facebook has become a major video destination as well for 79% of respondents.

• 32% watched at least 1 hour of video a day, 30% watched 2 hours a day, and 21% watched 3 hours a day.

• They cannot live without the following brands in order of popularity: Apple, Samsung, Google, Netflix, YouTube.

Notice that Twitter isn't a part of the social mix. This goes to show that pictures and video are a big part of the Gen Z lifestyle, so if you're fan base is in this demographic, this is something to strongly consider in future marketing campaigns.

---

Any purchases made through our Amazon links help support this blog at no cost to you (just click here).

Tweet