In May I posted about Britney Spears using Uber to launch her "Pretty Girls" single, complete with a vehicle wrapped in custom Britney graphics.
Not to be outdone, Justin Bieber is making his new album available for early purchase via the Lyft app. Fans can purchase it for $5 from November 12th to 19th. If you buy it via the app, you get the download link at the end of the ride and a $5 credit towards your next Lyft ride (which makes the album essentially free).
And that's not all, the Biebs is also surprising random people by showing up as a passenger in the front seat of some of their rides.
Okay, so this might seem a bit over the top, but it just goes to show how hard even the top 0.1% of music celebs work at keeping in the social forefront and staying in the public eye.
If A-list acts like Justin Bieber and Britney Spears are using all the tools at their disposal, it shows the need to keep up with the latest in social media to make sure that you continue to reach your audience.
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