That's not the case for Adele's new song "Hello," which set the record for most downloads sold in a weekin the US at 1.11 million. It's the first song ever to sell that many in week since Nielsen began tracking digital and physical singles in 1991.
Not only that, the song has set records for downloads, streams and airplay in the UK and Europe, so the girl must be doing something right.
Plus the song is already #1 in the US and 14 other countries around the world.
One of the more interesting facts about Adele's past and current success is that she continues to defy the punditry of music industry analysts who insist that physical and download sales will never sell in great numbers again.
Adele's last album 21 sold in excess of 28 million worldwide, while those in the business said that there would never be another album that would ever sell more than 2 to 3 million again.
The same was said for downloads, but yet "Hello" is being purchased in record numbers at the same time as it's being listened for free online and on radio.
Many claim that Adele's popularity is the fact that she's the "anti-Lady Gaga/Beyonce/Ariana Grande, etc", but she's also managed to cross over from the usual teens that buy pop music to a much older crowd as well. Sometimes lack of controversy works in your favor.
It should be interesting to see how well her new album 25 sells when it's released.
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