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When taking into account the total amount of music consumption, which includes physical and downloaded albums, downloaded tracks, and streams, here's the order of music genre preference that the study determined:
Rock - 24.5%
R&B/Hip-Hop - 18.2%
Pop - 15.7%
Country - 8.5%
Latin - 4.5%
Dance/EDM - 3.4%
Christian - 2.8%
Holiday/Seasonal - 1.7%
Classical - 1.3%
Childrens - 1.1%
When it came to number of albums consumed, Rock was far ahead at 32.6%, followed by R&B/Hip-Hop at 15.1% and Pop at 22.6%.
For streams, R&B/Hip-Hop came out on top at 21.1%. Rock at 17.5%. and Pop at 14.5%.
Rock might not be the hippest genre and it's frequently portrayed in the press as spiraling downward in popularity and relevancy, but it still continues to out-perform other music genres, for better or worse.
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