Just how important are Facebook & Twitter to beauty brands?

Most brands now know that they should have a presence on Facebook and Twitter. But do they know why? A good way to work this out is to think...

Beauty industry: business news

My round-up of the headlines relevant to the beauty industry: The Independent reveals that as Aquascutum vacates its 11-year Regent Street h...

Beauty industry: business news

My round-up of the headlines relevant to the beauty industry: Reuters reports that Walmart, the world’s largest retailer, has acquired a soc...

BBC2's Britain’s Next Big Thing – what are Boots buyers looking for?

Boots is the Holy Grail for many beauty brands hoping to make it big – their nationwide accessibility on every high street creates brand rec...

Beauty industry: business news

My round-up of today's headlines relevant to the beauty industry: Brand Republic reports on Rimmel’s new digital campaign that uses adap...

Press launches: personality & approachability go a long way

Paul Smith chats to beauty bloggers in his office (pic credit: Really Ree ) When I met with my lovely friend and fashion/beauty blogger Real...

This week’s recommended reads

Following my recent blog post where I encouraged you all to keep up with beauty news and innovation , here is my first of a regular series o...

Do your research!

Do you research what’s going on in your industry regularly? You should do. Whatever sector of the beauty industry you work in, you will alwa...

Who should look after a brand’s social media?

Social media is big news and brands are cottoning on to the fact that it is a very powerful medium and should be incorporated into their mar...

An interview with... Jo Tutchener, founder and joint MD of Beauty Seen PR

Years in beauty industry: 14 Having built up an enviable PR career at both small boutique companies and multi-national brands in-house, Jo T...

An interview with… Karen McKay, president of Japonesque

Years in beauty industry: 9 Back in 2002, Karen McKay recognised unfulfilled potential in the 16-year-old beauty accessory brand Japonesque ...

An interview with... Anna-Belle Woollcott, Editor of soFeminine.co.uk

Years in industry: 9  Editing the huge female lifestyle website that is soFeminine.co.uk is no mean feat - and that is exactly how Anna-Bell...

An interview with... Gavin Duffy, investor and Irish Dragon

"Think customers, not money. If you have customers, the money will come" It was a genuine pleasure to meet Gavin Duffy, an investo...

Make Up For Ever’s unretouched ad – a PR’s dream

The news of Make up For Ever’s unretouched ad – a first for the beauty world, apparently – has been flying around the world wide web today. ...

An interview with... Fiona Parkhouse, founder of Amie skincare

Years in industry: Over 20 years   With her roots in beauty marketing, Fiona Parkhouse spotted a gap in the market when she tried - and fail...

An interview with... Jackie Tyson, celebrity make up artist

Years in industry: Over 20 I recently caught up with Jackie Tyson, one of the UK’s leading celebrity make up artists who has beautified the ...

A very shrewd way of working with beauty bloggers

I went to the National Beauty Blogging Event (NBBE) last week, where a number of brands and industry experts took turns in presenting to an ...

An interview with... Simon Duffy, co-founder of Bulldog Natural Grooming

Years in industry: 5   Simon Duffy made a brave choice when he and his business partner Rhodri Ferrier decided to take on beauty big boys su...

Beauty PR internship available at SVPR

I speak to many people who are looking for PR internships and their main worry about taking on a placement is that they will be stuck fetchi...

An interview with... Sarah Smith, founder of Beauty Retreat

Years in beauty industry: 2 Sarah Smith has recently launched Beauty Retreat, a mobile beauty service in Kent and Central London, which brin...

No one says it better than Baz Luhrmann!

I hadn't heard this song for sooo long, then on Saturday afternoon while on an impromptu drive through the countryside, it came on the r...

An interview with... Emily Miller, Editor of Pure Beauty

Years in industry: 6  Emily Miller is the Editor of Pure Beauty - a trade magazine serving the beauty retail industry. I had the pleasure of...