An interview with beauty brand Illamasqua about how social media has contributed to its cult status

Alex Cummins, Junior Brand Manager Years in beauty industry: 3 When I met Alex Cummins at Illamasqua’s HQ recently, it was clear to me that ...

Who should look after a brand’s social media?

Social media is big news and brands are cottoning on to the fact that it is a very powerful medium and should be incorporated into their mar...