‘Self-style social sharing’ opportunities for beauty brands

Although a relatively new phenomenon, over the space of just a few years, social media marketing has gone from being the domain of the pacem...

Beauty brands: your power to make a change for the better

While beauty products may be considered by some to be a shallow and unnecessary indulgence, I think they play an extremely important role in...

An interview with beauty brand Illamasqua about how social media has contributed to its cult status

Alex Cummins, Junior Brand Manager Years in beauty industry: 3 When I met Alex Cummins at Illamasqua’s HQ recently, it was clear to me that ...