April 2011

Just how important are Facebook & Twitter to beauty brands?

Most brands now know that they should have a presence on Facebook and Twitter. But do they know why? A good way to work this out is to think...

My round-up of the headlines relevant to the beauty industry: The Independent reveals that as Aquascutum vacates its 11-year Regent Street h...

My round-up of the headlines relevant to the beauty industry: Reuters reports that Walmart, the world’s largest retailer, has acquired a soc...

Boots is the Holy Grail for many beauty brands hoping to make it big – their nationwide accessibility on every high street creates brand rec...

My round-up of today's headlines relevant to the beauty industry: Brand Republic reports on Rimmel’s new digital campaign that uses adap...

Paul Smith chats to beauty bloggers in his office (pic credit: Really Ree ) When I met with my lovely friend and fashion/beauty blogger Real...

Following my recent blog post where I encouraged you all to keep up with beauty news and innovation , here is my first of a regular series o...

Do you research what’s going on in your industry regularly? You should do. Whatever sector of the beauty industry you work in, you will alwa...

Social media is big news and brands are cottoning on to the fact that it is a very powerful medium and should be incorporated into their mar...

Years in beauty industry: 14 Having built up an enviable PR career at both small boutique companies and multi-national brands in-house, Jo T...